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FOR IMMEDIATE RELEASE CONTACT: Baer Design Group Earns Top Awards in Corporate Design Competition February 2001 Chicago, IL - Baer Design recently won two awards in American Corporate Identity/17's design competition. The award-winning designs - a corporate logo for Planet Cargo and a package design for HealthMinder - were among thousands of entries. The corporate logo for Planet Cargo, Chicago-area movers specializing in international relocations, helped the company stand apart from the competition and convey efficiency and global proficiency. "Our new identity gave us a uniformity in the marketplace and helped create customer loyalty," said Tamara Taylor-Bassin, a Planet Cargo partner. "It also helped us establish a uniform internal identity." Baer Design Group's package design for HealthMinder, an automatic hand-washing station, educated and communicated directly to its target markets, hospitals and restaurants. The annual design competition highlights the most creative, innovative and effective corporate logos and designs. The winning designs will be published in American Corporate Identity/17, set to be released at the end of the year. |